关于广告的英文文章

广告,顾名思义,就是广而告之,即向社会广大公众告知某件事物。下面小编为大家整理的关于广告的英文文章，希望对大家有用!

关于广告的英文文章

A first glance at this cartoon tells us that a matchmaker is attempting to create a crush between a man and a woman. But the veil on the head of the bride-to-be covers the fact that she is old and ugly, quite opposite to what the matchmaker is advertising. The picture further points out that the matchmaker symbolizes false advertisements and the woman low-quality products.

The cartoon subtly reveals a phenomenon frequently happeningin our society—false commercial advertising and promotion. Its emergence firstly owes to the negative effect of a growing market economy which emphasizes competition. Economic losers fail to learn the lesson in retrospect, and dedicate themselves to cheating customers instead of improving the quality of products and services. False advertisement seems to be the most convenient to attract clients and increase profit in the short run.

However, false advertising can greatly endanger individuals and the whole society. In the long run businesses may damage their own images by fake propaganda, which hurts consumer confidence. As the Chinese saying goes, "those who play fire are bound to get burned", it is only by genuine advertisement and qualified products that an enterprise can prosper.

译文

第一眼看这幅图时，我们看到的是一个媒婆正在努力让一对男女互相产生好感。但是我们很快就可以发现这个即将成为新娘的女人与媒婆所夸赞的相距甚远，是又老又丑。这幅图进一步指出了这个媒婆象征了虚假广告，而女人象征了伪劣产品。

这幅图微妙地指出了我们的社会中一个经常发生的现象——虚假的商业广告和推销。这种现象的出现首先归因于强调竞争的、不断成长的市场经济所带来的负面效果。一些经济竞争的失败者们没有反思教训，不去提高产品和服务的质量，反而尽力去欺骗消费者。虚假广告在这个时候看起来是吸引消费者、在短期内增加利润的最便利的方法。

然而，虚假广告会给消费者以及全社会利益带来极大的损害。虚假的广告宣传伤害了消费者的信心，因此在长期看来会损害企业自身的形象。总的来说，正如一句中国古语所云：“玩火者自焚”，企业只有通过真实的广告和高质量的产品才能繁荣发展。