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谈论数据的对话英语

资料整理:深圳维特英语发布时间:2018-07-02199

谈论数据的对话英语

数据被誉为新时代的石油,随着大数据市场的发展,数据开始流通,越来越多人也开始挖掘数据的价值。下面小编为大家整理的谈论数据的对话英语,希望对大家有用!

谈论数据的对话英语

A: We aren't reaching our target audience. We know that from our sales figures.

B: Not necessarily. . . It's true that our sales figures are down,but how do we know it is a result of our target market showing a change in buying habits? That's why we have to use marketing research.

A: From the marketing research we can see that information?

B: Right! The data reveals what kind of market is the best match for our new product,what our focus area should be to increase sales,how we can improve the quality of our customer service. . . all these things.

A: So what do we know so far?

B: We know that our consumer approval ratings are higher than last quarter, but the sales are down by 25%. So we wanted to figure out why. We've observed over 100 interactions between our associates and clients. From our observations,we've determined that we have some problems in customer service. I also collected over 500 questionnaires dealing with customer perception of different points of contact. We have noticed some problems with reception.

A: So the problem isn't that we're not meeting our target audience. The problem is that the customer's experience with our service representatives is less than ideal.

B: Exactly. Here are some things we can do to improve. We are starting a mandatory customer service workshop for all sales associates. We're also taking the time to open a customer service webpage. I'm trying to encourage more feedback from our website. Any ideas?

A:我们没有深入我们的目标客户群,通过销售数据我们就能知道。

B:未必……销售数据显示滑落是真,但是,我们怎么知道这是不是目标市场在购买习惯上表现变化而产生的一个结果?所以我们必须开始市场调查。

A:通过市场调查我们就能看到这个信息?

B:对!数据揭示什么市场和我们的新产品最匹配,如果要增加销量我们应当重点关注哪个市场,我们怎么才能提高客户服务质量……所有此类的事情。

A:那我们目前都知道些什么?

B:我们知道我们的客户满意度比上个季度要高,但是销售额却下滑25%。所以我们就得找出原因。我们观察了100多例我们的同事和客户之间的交流情况,通过观察可看出我们在客户服务上有欠缺。我还收集了500多份调查问卷,了解各个交流场合中顾客的感受。我们留意到在接待上存在某些问题。

A:这么说问题不是我们没有接触到我们的目标群体,而是客户与我们的客服代表的交流感受比我们理想的要差。

B:没错。通过一些办法我们可以提高。我们给所有销售员开展客户服务必修讲座,还抽出时间开办客户服务网站。我们通过网站来鼓励更多的客户反馈。还有什么想法?

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