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与广告有关的英语对话

资料整理:深圳维特英语发布时间:2018-06-22104

与广告有关的英语对话

广告不是营销的惟一手段,但营销工作的开展离不开广告。下面小编为大家整理的与广告有关的英语对话,希望对大家有用!

与广告有关的英语对话

Peter:What do think it is the most effective means of advertising?Internet, TV or print?

Randy:Actually what do you mean“effective”?Widest audience, or cost the least, or what?

Peter:I mean what gives us more popularity of our products.

Randy:According to the marketing data, TV is the most suitable one. But it is also expensive.And print media can't have that effect because they can’t really see the quality of our products.What do you think?

Peter:Well,first we all agree to kick radio, right?

Randy:Sam said radio is a good choice, because most our customers are the seniors, and they are a large listening audience. But I said people like to see what the product looks like and how it works.Only TV is the best way.Do you agree?

Peter:Well, so where do we go from here?TV?

Randy:Actually, I think TV is good, but simply too expensive. Too much of our budget would be drained and not all that much sales revenue would be generated.

Peter:Ok, any more option?Like I said, print media won't really show off our best healthy features.

Randy:Ah, that's where we disagree. How about focusing on classified news paper only?That will make our features be seen and make the lowest cost.

Peter:How many seniors 60 to 80 years old like to read newspaper?

Randy:Surprisingly, the data shows about 100 million.

Peter:That's it. Let's use choose the newspaper.

译文

皮特:你觉得什么是最有效广告媒体?网络,电视还是印刷品?

兰迪:你说有效指的是什么?最广的观众,还是较低成本,还是别的什么?

皮特:根据市场调研数据,电视是最佳的,但也是最昂贵的。印刷媒体没那么有效因为人们看不到我们产品的质量。你觉得呢?

皮特:嗯,那么我都同意去除电台媒体了?

兰迪:萨姆说电台媒体是个好途径,因为我们大多的消费者是老年人,他们是电台的主流听众。但是我说人们不仅想看产品是什么样还要看产品效果怎么样。只有电视是最佳的。你同意吗?

皮特:那么我们从哪开始讨论?电视媒体?

兰迪:实际上,我觉得电视媒体不错,但是太贵。预算支出太大,也没有产生太大的收益。

皮特:好的,有别的选择吗。像我说的,印刷媒体真的体现不出产品主打健康的特征。

兰迪:哈,这就是我们的异议所在。我们只关注报纸的分类广告,怎么样?同样可看到主打特征,成本也低。

皮特:有多少60岁到80岁的老年人看报纸?

兰迪:令人意外的是,数据显示大约1亿人。

皮特:这就对了。让我们选择用报纸媒体吧。

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