市场调查的英语对话

市场调研是企业的一项重要工作，对于市场的了解和认识可以帮助企业制定符合市场需求的产品和服务，关系到企业的生存和发展。下面小编为大家整理的市场调查的英语对话，希望对大家有用!

市场调查的英语对话

Jack：I went through the sales figures in the marketing survey report. If compare it with our survey of consumptive habits, you can draw one conclusion.

Charlie：What's that?

Jack：Price is quite sensitive in this market. When our product was marked up at a higher recommended retail price, our sales were lower and lower after product launch.At a discounted price, we landed more sales.

Charlie：Do you think we should start low?

Jack：Yes. Price is an important variable in our market, so we can use it to build our customer base.If our customers get hooked on the low recommended retail price, they will buy and become more loyal to our brand.In that case, we can hike the price up when the sales hit the peak and our customer base relays on our products.

Charlie：That sounds like a really clever marketing strategy.

Jack：This is a very competitive market.We’ve to come up with a few clever strategies in order to keep our place on top.

Charlie：I think we should focus on young consumers.

Jack：That's our targets. The young consumer is fast to commit, but fickle to stay with a brand.Our challenge is customer loyalty.

译文

杰克：我看了市场调查的数据报告。如果与我们产品的消费习惯调查报告比较，会得出一个结论。

查理：什么结论?

杰克：市场对价格是很敏感的。当产品建议零售价高时，产品发布后，我们产品销售额越来越低。产品打折时，销售额就升高。

查理：你建议我们该从低价开始?

杰克：对。价格是我们市场的重要变量，我们利用来创建我们的客户群。如果客户群认可我们的建议零售价，他们就依赖我们的品牌。那样的话，当销售额达到峰值，客户依赖我们的产品时，我们就可以抬高价格了。

查理：这似乎是不错的市场策略。

杰克：市场竞争激烈，我们必须拿出最佳的策略来赢得领先优势。

查理：我认为该关注年轻人消费群。

杰克：那是我们的市场群体。年轻人行动快，但是很难保持，我们较大挑战是客户的忠诚。