市场调研的英语对话

市场调研是一种抓捕实际数据的方式，有效的市场调研得出的数据有助于人们对调研情况的判断以及预估，可能影响未来的方方面面，下面小编为大家整理的市场调研的英语对话，希望对大家有用!

市场调研的英语对话

A: Market research shows that our customers are changing their preference. We can't count on customer loyalty to keep our market share.

B: Well，as I see it，there are two things we can do. First，we have to redesign our products and services to appeal to the changes in the market. The question we should be asking is how our product can better reach existing and new customers. We need to expand our customer base to have a larger percentage of prospects.

A: Okay，so you're saying that we want to commandeer more of the market share. What's the other thing?

B: I think we should also focus on creating new markets. Not only will we retain our existing customers by re-innovating our products，but we can expand our customer base by moving into niche markets.

A: That means we have to spend the time and money on product development. We'd have to come up with a product that is entirely new.

B: That's right，but if we can get a few new ideas off the ground，we can increase our market share with a new niche of consumers

A：市场调研表明我们的客户正在改变他们的喜好。我们不能指望客户的忠诚度来维持我们的市场份额。

B：依我所见，有两件事我们可以做。首先，我们得重新设计我们的产品和服务来迎合市场的变化。问题是我们的产品如何才能更好地深入到现有的和新的客户。我们需要扩大客户基础来得到更多市场比例。

A：好的，你的意思是我们要占领更大的市场份额。别的呢?

B：我想我们需要重点开拓新的市场。我们不仅要通过对产品的再创新来保留现有客户，我们也可以通过涉足缝隙市场来扩大我们的消费者基础。

A：那就意味着我们得在产品研发上投入时间和财力。我们得拿出全新的产品。

B：没错。如果我们能想出新点子，那我们就能靠新客户来增加市场份额。