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英语关于市场调研对话

资料整理:泉州美联英语发布时间:2019-01-03521

英语关于市场调研对话

市场调查受到越来越多企业的重视,企业要在消费者意识不断成熟的环境下获取更大的市场,市场调查必不可少。下面小编为大家整理的英语关于市场调研对话,希望对大家有用!

英语关于市场调研对话

How Is Market Research

Carried Out?

A:How is market research carried out?

B:That s a very wide question.But to put it in a very simple way,one of the objects of market research is to find out whether there s a market for the product and whether we can sell the product in the market.

A:Who does this kind of job then?

B:Sometimes we carry out own research,but for major products where development costs are likely to be high,we employ specialists.

A:Do our own salesmen take part?

B:In the early stages,only the regional managers do.If we decide to have some test marketing,some of the senior salesmen will be brought in.

A:It seems to me that the salesmen receive some special training.

B:Yes,they all have initial training course when they first join the company,and this includes product training.

A:What is that?

B:As a salesman,he or she must fully understand the various applications,design features,special advantages and almost everything of the products we produce.

怎样进行市场调研?

甲:怎样进行市场研究?

乙:这是一个范围很广的问题。但简单地说,市场调研的目标之一就是找出这种产品是否有市场,在市场上能否出售这种产品。

甲:那么由谁来做这种工作呢?

乙:有时候我们自己搞调研,但对于那些开发费用高的主要产品我们请老师调研。

甲:我们自己的销售人员参加吗?

乙:在开始阶段,只有地区经理参与。如果我们决定搞试销,一些高级销售员也参加。

甲:依我看,销售人员接受了一些特殊训练。

乙:是的,他们在进入公司时,都进行了培训,其中包括产品知识培训。

甲:什么意思?

乙:作为一名销售人员,他或她必须对公司产品的用途、设计特点、独特优点等都非常了解。

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