雅思写作广告类话题

如果平时有对广告类话题做过充分准备的话，相信各位考生对于这题还是胸有成竹，势在必得的。如果想知道雅思写作广告类话题，不妨接着往下看……

雅思写作广告类话题

1、食品广告是否应该和香烟广告一样被禁止?

Researchers show that overeating is as harmful as smoking. Therefore, advertising for food products should be banned, in the same way as the cigarette advertising is banned in many countries. To what extent do you agree or disagree?

2、广告是否影响到人们的思维方式，产生负面作用?

Today advertising can be seen everywhere in daily life. It has influenced what people think and has negative effects. Give your opinion on this topic.

3、用户会受广告影响吗?如何保护用户不受广告影响?

Nowadays consumers are faced with the advertisements from competitive companies. To what extent do you agree that consumers are influenced by advertisements? What measures should be taken to protect them?

4、广告旨在增加产品销售数量，而不是推广其质量。你觉得这个说法有道理吗?

To what extent do you agree or disagree with the following statement? Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.

5、广告让我们变得相同，从而失去个性，你同意吗?

Advertising discourages us from being different individuals by making us all want to be and to look the same. Do you agree or disagree?

6、广告到处都是，极大影响了我们的生活。那么，广告的积极作用多，还是消极作用多?

We are surrounded by all kinds of advertising, which significantly influence our lives. Do the positive effects of advertising outweigh its negative effects?

7、针对孩子的广告应该禁止吗?

Nowadays, there is a large amount of advertising aimed at children. Some people think they have negative effects on children and should be banned. To what extent do you agree or disagree?

雅思大作文广告类话题解析

(一)关键词区分

在进行广告类话题的书写时，朗阁海外考试研究中心的老师发现，很多考生对于advertisement以及advertising这两个词一直会出现用法错误的情况。首先我们先来辨别一下这2个极易混淆的单词，我们先来看一下牛津字典对于这2个词是如何区分的。

① Advertisement: a notice, picture or film telling people about a product, job or service

E.g. She scanned the job/property advertisement in the paper.(她在报纸上浏览求职广告)

② Advertising: the activity and industry of advertising things to people on television, in newspapers, on the internet, etc.

E.g. Fiona works in advertising.(Fiona从事广告工作)

通过上述定义和例句展示，相信各位考生能够很明确的看出，advertisement注重的是一则一则的具体广告，而advertising是指广告业的抽象说法，所以大家在写的时候要注意不要把这2个词用错了。

(二)广告的分类

明确了广告的2个易混淆词之后，我们再来帮助大家补充一下广告的具体种类。一般来讲，广告分为两种类型，分别为公益广告(public service advertisement/ non-profit advertisement)和商业广告(commercial advertisement)。前者是以社会大众的社会意识为主要市场，而后者主要是商家利用这一媒介来宣传和推广他的新产品。就历年的广告类真题来看，基本还是侧重在商业广告方面，而对于公益广告考官却不是特别看重。了解了这个之后，我们在复习期间的重点就有了。当然各位考生在备考期间，还是可以适当去关注一些广告例子，作为后期写作文的素材。

(三)常考广告话题及思路点拨

在对于词汇和分类都了解得基本差不多的情况下，朗阁海外考试研究中心的老师就帮助大家把历年的广告真题总结和分类，并且给予一定的词汇补充和段落展示，希望能助大家一臂之力。

① 广告与销量

经典题目：If a product is good or if it meets people’s needs, people will buy it. Therefore, advertising is unnecessary and nothing more than a form of entertainment. To what extent do you agree or disagree?

题目翻译：如果一个产品好或者人们需要它时，人们就会去买它。因此，广告是不需要的，它只是一种娱乐方式。你在多大程度上同意或者不同意这个观点?

题目解析：仔细阅读完这道题目，很容易能够看出，考官的本意是在比较产品好的销售是和口碑效应有关，还是和广告的宣传存在一定关系。那我们在考虑这道题目时，不能单纯的只承认口碑的作用，广告在一定程度上对产品的销量也是起到很关键的作用的,例如可以给消费者多样的选择以及帮助商家扩大知名度等。那要写好这道题，首先得要了解一个单词，即口碑效应，英文叫word of mouth, a term used to describe the comments of the quality of the products.

段落欣赏：The advertising industry provides a platform(平台) for the businessentities(实体) to spread awareness about the products and services offered by them. A good advertisement is one which does not just attract the new consumers, but also persuades the loyal(忠诚的) consumers of the rival firms(竞争公司) to shift bases(改变立场). From the consumers’ perspective(观点), advertising is important for the consumers as it makes him aware of the various choices that are available.

再如论证口碑效应时，可以用举例论证的形式把口碑效应的作用写得更渗透。One good example can be found in those old days or rural areas, word of mouth was the only marketing technique(市场策略). It is no wonder that the local people had not any trouble in pursuing their satisfactory goods(满意的产品).

② 广告与儿童

经典题目：Advertising aimed at children has lots of negative effects on children and should be banned. To what extent do you agree or disagree?

题目翻译：针对小孩的广告对于小孩有很多负面影响，因此应该被禁止。你在多大程度上同意或者不同意这个观点?

题目解析：阅读完这道题，考生应该很容易能看出这是专门针对儿童广告而引发的题目分析。要写好这道题目，首先应该明确针对儿童的广告大概有哪些内容，比如食品，玩具，教育培训及学习用品等。然后再考虑这些广告是不是对学生都是不利的，那答案显然是否定的。就拿玩具广告举一个例子，虽然它容易导致小孩与家长关系的紧张或者细小的零件容易使小孩误吞，但玩具在一定方面也会培养小孩的智力及动手能力。所以，要想写好这道题，还是得一分为二去想观点。

段落欣赏：Careful packing(包装) and marketing makes toys more attractive and irresistible(难以抵抗的) for kids. For toys which are too expensive to buy, advertisement companies will always portray(描绘) a child pestering(纠缠) his/her parents to get the toy. When kids watch the ad they do the same, this results in atense(紧张的) environment and unnecessary fights among parents and kids.(玩具广告)

TV advertising has a profound effect(深远的影响)on the eating habits of children, which many times results overeating. The rising cases of children obesity(肥胖) in the US can be attributed towards the number of ads for pizzas, burgers and French fries.(食品广告)

③ 广告与个性

经典题目：Advertising discourages us from being different individuals by making us all want to be and to look the same. Do you agree or disagree?

题目翻译：广告使我们失去了个性以及让所有人看上去差不多。你同不同意?

题目解析：这是2012年10月27日的一道写作考题，难度系数较高，当时很多考生读题之后就一头雾水，基本想不到比较有效合理的观点去论证。首先我们得先去考虑广告为什么会使我们look the same? 其实理由很简单，很多厂商为了鼓励消费者购买产品，会利用明星效应制造一些潮流趋势。再加之青少年缺乏辨别能力会跟风，成年人也会失去方向。在这种情况下，难免会出现类似的情况。但是这种现象也不是绝对的，例如还是有人会有辨别能力或是一些奢侈品即使有人想买，但由于经济状况也会限制购买力。

段落欣赏：Admittedly, glamorous(迷人的) promotion campaigns(活动) designed by manufactures could deliberately(故意) manipulate(操控) consumers’ purchasing behavior towards some specific brands(特定的品牌) of products and therefore creating so called trends or fashions over a short period of time.

雅思写作范文广告刺激消费

To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.

Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.

The greatest thing to be achieved in advertising is believability, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad. In comparison, good advertising can not only circulate information, but it can also penetrate the public mind with belief along with desires. This means that quality is self-evident and that every advertisement should be thought of as a complex symbol which is the brand image. That is probably why word of mouth is the best medium of all. In short, it is advisable for suppliers to always upgrade quality before any attempt to boost sales through advertising.

Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is forgotten. In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal. Therefore, quality in a product is not what the supplier puts in; rather, it is what the customer gets out and is willing to pay for. That is to say, a product is not quality simply because it is difficult to make and costs a lot of money in advertising. It is better to think that customers only pay for what is of use to them and give them great value for right price. As can be expected, the advertising strategy to increase popular consumption is likely to result in incompetence since nothing else than the product itself constitutes quality.

In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind. The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before. In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time.